Not trend commentary,
but cultural Conversations
about the way women are seen ~
and see themselves.
but cultural Conversations
about the way women are seen ~
and see themselves.
Vienna 2026
BRAND DIRECTION
An editorial conversation platform exploring femininity, identity, freedom, ambition and power through the language of fashion.
Presentation Plan:
1. The Vision
Visual codes, atmosphere & editorial direction
2. Brand Positioning
Voice, perspective & audience perception
3. Content Pillars
Core themes, emotional angles & recurring topics
4. The Conversation Format
Structure, narrative system & signature approach
5. Guests & Collaborations
Designers, creatives & social expansion
6. Launch & Content Schedule
Weekly rhythm, publishing structure & rollout
7. Social Media World
Reels, covers, visual storytelling & moodboard
An editorial conversation platform exploring femininity, identity, freedom, ambition and power through the language of fashion.
Presentation Plan:
1. The Vision
Visual codes, atmosphere & editorial direction
2. Brand Positioning
Voice, perspective & audience perception
3. Content Pillars
Core themes, emotional angles & recurring topics
4. The Conversation Format
Structure, narrative system & signature approach
5. Guests & Collaborations
Designers, creatives & social expansion
6. Launch & Content Schedule
Weekly rhythm, publishing structure & rollout
7. Social Media World
Reels, covers, visual storytelling & moodboard
NICOLE ADLER
CULTURAL BRAND STRATEGY
CULTURAL BRAND STRATEGY
The Vision
Visual codes, atmosphere & editorial direction
Work in progress × May, 20
Work in progress × May, 20
Brand Positioning
Voice, perspective & audience perception
Work in progress × May, 20
Work in progress × May, 20
Content Pillars
Core themes, emotional angles & reoccurring topics
Work in progress × May, 20
Work in progress × May, 20
The Conversational Format
Structure, system & signature approach
Work in progress × May, 20
Work in progress × May, 20
Guests & Collaborations
Designers, creatives & social expansion
Work in progress × May, 20
Work in progress × May, 20
Launch & Content Schedule
Weekly rhythm, publishing structure & rollout
Work in progress × May, 20
Work in progress × May, 20
Social Media World
Reels, covers, visual storytelling & moodboard
Work in progress × May, 20
Work in progress × May, 20
VIENNA NEEDS HONEST CONVERSATIONS
Fashion was never only about clothing.
It was always about power, perception and identity.
Fashion was never only about clothing.
It was always about power, perception and identity.
