FACES
You’re not just a face in Vienna. You’re a FACE of Vienna.
Vienna 2025
FACES VIENNA
BRANDBOOK
BRANDBOOK
ART
Candid archive of making.
Documenting artists in process — hands, materials, studios, unfinished work.
Creation observed as it happens, without staging or interruption.
FASHION
Candid archive of presence.
Documenting fashion before presentation — fittings, adjustments, waiting, garments in transition.
Clothing observed in real time, without performance.
Candid archive of making.
Documenting artists in process — hands, materials, studios, unfinished work.
Creation observed as it happens, without staging or interruption.
FASHION
Candid archive of presence.
Documenting fashion before presentation — fittings, adjustments, waiting, garments in transition.
Clothing observed in real time, without performance.
MOODBOARD for SOCIALS (we will adapt real people images to this style)
TONE OF VOICE
TONE OF VOICE
FACES speaks with clarity, restraint, and emotional depth.
Our words are quiet but powerful — like everything else we do.
Tone Keywords:
Key Voice Rules:
Example Phrases: (for captions, invites, press)
Commercial tone says:
“Get your portrait now!”
“Exciting new campaign!”
“Limited-time offer!”
Curated tone says:
“This is not for everyone.”
“Some portraits aren’t created. They’re earned.”
“If you’re here, you were meant to find this.”
FACES speaks with clarity, restraint, and emotional depth.
Our words are quiet but powerful — like everything else we do.
Tone Keywords:
- Calm, not casual
- Confident, not loud
- Emotive, not sentimental
- Curated, not commercial
- Exclusive, not arrogant
Key Voice Rules:
- No exclamation marks. Ever.
- No overexplaining. If they know, they know.
- Use whitespace in captions — let the words breathe.
- Write like a whisper, not a pitch.
Example Phrases: (for captions, invites, press)
- “You don’t apply. You’re invited.”
- “Not everyone is a face of Vienna. That’s the point.”
- “A portrait is not a picture. It’s a presence.”
- “They remember what matters. That’s why this will stay.”
- “Less seen. More felt.”
Commercial tone says:
“Get your portrait now!”
“Exciting new campaign!”
“Limited-time offer!”
Curated tone says:
“This is not for everyone.”
“Some portraits aren’t created. They’re earned.”
“If you’re here, you were meant to find this.”
THE OIL PAINTING — Core Symbol of FACES
The core symbol of FACES is not a logo.
It’s not a frame.
It’s the oil painting itself.
We present modern individuals — fashion-forward, culturally relevant, alive in the now — through the lens of 18th–19th century Austrian portraiture.
Each image feels like it could hang in the Belvedere,
yet belongs on today’s runway. That tension is the identity.
Why the Oil Painting?
- It elevates presence into legacy
- It transforms fashion into cultural artifact
- It creates instant recognition across platforms
- It symbolizes what FACES stands for:
→ Timeless values in a modern form
→ Respect redefined visually
Style Signature
Old Master texture with modern styling
- Hidden faces, eyes-only, fashion objects, gestures
- Minimalist poses shown in classical composition
- Muted palette: pastel pinks, beige, brown, ivory
- Always elegant. Always symbolic. Always unmistakable.
Recognition Power
When someone sees a portrait in this style —
they don’t need to read a caption.
They know: this is a FACES.
CORE SYMBOL
Every detail in FACES is chosen with intention.
These symbols hold the story — of who we are,
what we protect, and how we remember.
Suggested Symbols & Meaning:
These symbols hold the story — of who we are,
what we protect, and how we remember.
Suggested Symbols & Meaning:
- Covered Faces: (only partially shown): Presence without performance. We see, we don’t showcase. Mystery, humility, power without exposure. (3, 6)
- Pairs:Creation, giving, receiving. The bridge between generations. Holdong hands. Symbolism. (10, 11)
- Letters / Invitations: Intimacy. Curation. Being chosen. (1, 4)
- Viennese Floors / Architecture: Rootedness. History. Local soul. (5, 12)
- Silhouettes / Minimal Poses: Quiet strength. Emotional clarity. (2, 9)
- Fabric / Texture / Draping: Emotion made visual. The material of memory. Also ASMR. (7, 8)
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OTHER SYMBOLS
12
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PILLARS
5 Core Pillars OF The FACES socials
- The Faces - Portraits of the women shaping Vienna — poetic, quiet, powerful. These are not selfies. These are visual legacies. All faces covered.
- The Artists - The next generation. Teenage girls behind the portraits. The hidden brilliance that gives the platform its heart. Behind the scenes of creation, styling, sketching, brush strokes, mentorship moments. Always intimate, never promotional.
- The Invitation - Birds, letters, eyes — all visual metaphors for the invitation-only system. It’s never a callout — it’s a whisper.
- The Legacy - Emotional storytelling. Founder story. The mission. The archive we are building. Where this leads, and who it’s for.
- Platform Introduction - First few pinned posts. Constant reminders of how we work and why.
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LOGO placements
F A C E S
F
F A C E S
Option 1
- FACES (tildasans) diff font than OF VIENNA (arial)
- Main CTA on the front is insta (@faceswien)
- Frame are BOLD
Option 2
- FACES same font with the OF VIENNA (tildasans)
- Main CTA on the front is website (faceswien.com)
- Frame are THIN
POSTCARDS design
FRONT
BACK
F A C E S
@ f a c e s w i e n
V I E N N Ʌ
of
F A C E S
V I E N N A
of
f a c e s w i e n . c o m
F A C E S
F A C E S
@ f a c e s w i e n
text depends on our next steps
@ f a c e s w i e n
text depends on our next steps
Option 2 - INVITE on EVENT (buy tickets)
Option 1 - INVITE FACES
f a c e s w i e n . c o m
f a c e s w i e n . c o m
You’re not just a face in Vienna. You’re a FACE of Vienna.
This is how cities celebrates the women who shape them.
This is how cities celebrates the women who shape them.
